You don’t need to post every day. You don’t even need to be everywhere. What you do need is a repeatable structure that helps you show up, stay consistent, and connect with the people who need you most.
In this post, I’ll walk you through a super simple 3-step content calendar, plus the exact 5 steps to follow every time you post.
✅ Part 1: 3-Step Content Calendar Creation Process
Step 1: Pick 3 Content Pillars
Choose three categories that reflect your coaching mission and message. Example:
- 🌟 Client Wins / Testimonials
- 🎓 Tips & Teachings
- 🧠 Behind-the-Scenes / Mindset / You Stories
Step 2: Assign a Theme to Each Weekday
Pick 2–3 days a week to post. Be consistent. For example:
- • Monday – Teach Something (Tips & Teachings)
- • Wednesday – Share a Client Win
- • Friday – Share a Personal Insight or Behind-the-Scenes
Step 3: Create a Monthly Calendar Template
Sketch out 4 weeks with these themes and brainstorm post ideas. Example:
- • Week 1 Monday: “3 Mistakes New Clients Make”
- • Week 1 Wednesday: “Meet Sarah – She Doubled Her Income”
- • Week 1 Friday: “What I Struggled With Last Year (and What Changed)”
📲 Part 2: 5 (or Fewer) Steps to Follow Every Time You Post
1. Hook Them In
Start with a bold statement, question, or relatable moment.
2. Deliver the Value
Teach something, inspire, or share a story that fits the day’s theme.
3. Add a CTA (Call to Action)
Ask a question, invite comments, or link to a freebie/program/call.
4. Use a Consistent Format
Keep your tone, visuals, and hashtags consistent to build trust and brand.
5. Post It – Don’t Overthink It
Done is better than perfect. Hit publish and move on.
If you want help customizing this plan to your coaching business — email me at Hello@Periscopeproductions.com, and let’s get you going.
