The new year brings a wave of inspiration and motivation to level up, refresh, and refine our goals—and often, our content. But before you jump into re-recording that video or overhauling your messaging, let’s talk about whether that’s the best move.The new year brings a wave of inspiration and motivation to level up, refresh, and refine our goals—and often, our content. But before you jump into re-recording that video or overhauling your messaging, let’s talk about whether that’s the best move.
Recently, I worked with a client who found themselves in this exact situation. We’d completed a strong video that aligned with their goals, but soon after, doubts crept in: “Should I redo it? Could it be better?”
This is a common question. In fact, a study by Vidyard found that businesses using video see an average of 49% faster revenue growth compared to those who don’t. But creating effective video content doesn’t mean redoing everything—it’s about being intentional.
Before hitting “redo,” ask yourself these five questions:
- Have I already shared this content in a way that’s getting results?
If yes, why redo it? Focus on what’s working and iterate from there. - Has something significant changed?
For example, your branding, visuals, messaging, or overall mission. - Does my current content meet the needs of my audience?
If it does, why redo it? Maybe it’s about repurposing instead of recreating. - How can I bring a fresh perspective to this content without starting over?
A new introduction, updated examples, or additional insights can often make a difference. - Am I avoiding something bigger by focusing on re-recording?
Could your time and energy be better spent on new content or strategy?
Statistics show that 93% of brands gain new customers from video content on social media, according to Animoto. The key is to focus on creating intentional, impactful videos—not just more of them.
As you map out your goals for 2025, take these questions with you. They’ll help you save time, resources, and energy while still delivering incredible value to your audience.
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